Case Study: New Venture

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KLEAN

High-end lux treatment program in its start up phase with multiple locations and an eye on expansion.

 

GOALS

Broadly promote distinct, cutting-edge brand conveying a combination of experience with a fresh approach to addiction treatment, to attract younger, tech savvy consumers.

 

Approach

Using an urban lux approach, we positioned KLEAN in contrast to popular high-end treatment centers. Urban marketing tactics highlighted the active start up campaign geared toward the desired target demographic. We incorporated classic design features with the CEO’s vision for the new organization and its image, and developed a layered marketing campaign to appeal directly to multiple audiences: investors, parents and referral sources and potential clients.

 

Success

Designed on target and on point, KLEAN's brand was solidly ingrained from the get-go, helping them to establish a reputation in the community right away and to quickly  become profitable. Being profitable enabled them to expand to multiple locations.

 

Deliverables

Logo package, business cards, letterhead, brochure, promotional materials, optimized website, outside-the-box marketing strategies including YouTube contest and "The Dollar Bill" campaign, company name, KLEAN.

 

 

“Nina and Heather hit it out of the park. The fact that they have extensive knowledge of the community, the business of treatment AND marketing and design savvy made all the difference. We trusted them to handle the process which freed us up
to do the things we are
good at.”

 

— Seth Kadish, clinical dir., KLEAN

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